What Marketers Forget to do When Defining their Audience in Facebook Ads

After doing Facebook Ads for nearly three years, I’ve come across a valuable lesson that is usually overlooked!

It’s pretty straightforward.

When you’re creating or starting to plan out your campaigns on Facebook, you will most likely think about what kind of customers (who) will most likely respond to your Ads and why.

BUT the most overlooked part of all this is the WHAT.