Key Fundamentals about SEO for Ecommerce— Part Two

Lesson 5: Links (1 min read)

Lesson 6: Site speed (1 min read)

  • 1–3s the probability of bounce rate is increases to 32%.
  • 1–5s the probability of bounce rate is increases to 90%.
  • 1–6s the probability of bounce rate is increases to 106%.
  • 1–10s the probability of bounce rate is increases to 123%.

Lesson 7: Keywords for SEO (2 min read)

Lesson 8: Keyword research (1 min read)

  • What are people searching for when looking for your products/services?
  • Who is looking for your product/services?
  • When are people searching for your products/services? Is it seasonal or throughout the year?
  • What words do people use to search for your products/services?
  • What devices do people use when searching?
  • Where are the people searching for your products/services located?

Lesson 9: Refining your keyword list (1 min read)

Lesson 10: Write and optimize your content for keywords (2 min read)

  • To rank on SERPs (search engine result pages)
  • To earn links
  • To educate an audience
  • To generate leads
  • Identify keywords and phrases that your customers use when researching your products. Then create content based on those topics.
  • Informational pages and blog posts should have at least 500 words.
  • Humans are visual creatures. Many users won’t spend a lot of time reading a bunch of website copy, so you need to grab their attention by including engaging images and videos.
  • Avoid duplicate content. If you have more than one page with the same product description, use canonical tags on those pages to prevent being penalized by search engines.
  • Shopify automatically applies a canonical URL for all URLs (products, collections, pages, and blogs), so there isn’t a risk of duplicate content in this instance. You can use Google Search Console to check for duplicate content or any crawling errors in the index coverage report.
  • This Google support document outlines ways to address duplicate content issues, and how to use canonical URLs for Google to crawl less often
  • All content on your website should be unique and written by your business.
  • For example, don’t use product descriptions from manufacturers, as this would be considered duplicate content.



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