A Guide on How to get Google Sitelinks

Are you trying to figure out how to structure your listing on Google? No worries, we did all the research for you.

Moz’s google search listing (sitelinks)

What are Sitelinks?

You see the links under Moz’s search listing including? Those are called Sitelinks.

  • The site structure doesn’t allow algorithms to find good Sitelinks
  • The Sitelinks aren’t relevant to the user’s query

1) Sitelinks improve CTR (click-through rates)

Besides rankings, your CTR is one of the biggest factors in successfully generating organic traffic.

2) Sitelinks build more trust and credibility

Sitelinks are an important metric to determine the trustworthiness of a website.

3) Sitelinks increase your brand and product awareness

Sitelinks usually link to the most important pages on your site (from Google’s perspective), taking into account the number of internal/external links.

4) Sitelinks allow users to browse deeper pages

When a user visits your website, chances are they will browse through the homepage, product/service pages.

Niel Patel’s website sitelinks example

How to generate Google Sitelinks for your website

There isn’t a direct way to get Sitelinks for your website. You can’t just log into Google’s Search Console (Previously Webmaster Tools), turn on a switch and get Sitelinks.

  • Sitelinks are automated
  • Sitelinks are created through website best practices
  • Google doesn’t tell you how to create Sitelinks or control their appearance directly

1) Make sure that your website’s name is unique

The first step in getting Sitelinks is to make sure that you use a unique brand name for your site.

Google search of Quick Sprout

2) Add structured data to your Website

Structured data helps Google understand your website, and your organisation more effectively.

3) Ensure your website’s structure and navigation is crystal clear

Websites that have clear hierarchy and structure are easy to crawl and navigate for Google. If Google can’t find all the pages on your site and understand their position relative to each other, it won’t be able to show Sitelinks.

  • Home page -> Boys Toys -> Ages 12–14 > Action Figures
  • Home page -> eBooks -> Content Marketing eBooks -> “Beginners Guide to Content Marketing”

4) Rank #1 for your brand name in search results

Guess who deserves Sitelinks? The first search result, of course.

5) Add a sitemap.xml file to your Google Search Console account

A sitemap helps Google crawl your site better.

6) Build internal links

The jury is still out on how helpful internal links are for SEO, but they do tell Google what the most important pages on your site are.


It isn’t compulsory for every website to have Sitelinks but they are helpful if you can get them.



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Adeel Kothiwala

Helping men around the world feel their best self & escape the matrix