After doing Facebook Ads for nearly three years, I’ve come across a valuable lesson that is usually overlooked!

It’s pretty straightforward.

When you’re creating or starting to plan out your campaigns on Facebook, you will most likely think about what kind of customers (who) will most likely respond to your Ads and why.

BUT the most overlooked part of all this is the WHAT.

What I mean is very simple. What is your product? You have to know thy product. It’s essential to understand the messaging you want to pursue towards your product or service. If you don’t know what…


Are you trying to figure out how to structure your listing on Google? No worries, we did all the research for you.

First of all for those of you that are new here or do not know me, my name is Adeel. This blog post is part of a series I’ve created called “Built from Scratch to Legacy”. I’m currently on a journey to build a Shopify store from scratch and documenting everything I learn in the series.

I’m going to be making blog posts on what we did to start, what kind of things we did research on, what tools we used, and so on. Literally everything. …


This is an add-on to my previous blog post about Key Fundamentals about SEO for Ecommerce — Part Two. We would suggest to read that before reading this post.

The way your page is optimized for SEO has a huge impact on its ability to rank. We will be going over some best practices we have learned after doing research and building out our own store.

We compiled an easy to follow list for you below.

Optimize your meta description for search engines

  • Keep your character count under 150.
  • Google and other search engines change this from time to time, so make sure you keep up-to-date on…

This is an add-on to my previous blog post about Key Fundamentals about SEO for Ecommerce. We would suggest to read that before reading this post.

Lesson 5: Links (1 min read)

Google uses internal links (links on your own site that point to other pages on the same site) to discover new content. By following the different links on your website, Google can understand the relationship between the different pages in your store.

In addition to understanding the relationship between your page’s content, Google assigns values between all the links on your web pages. In most cases, your homepage will have the highest link value…


Acquire search engine traffic and gain insights on how to improve your business search engine rankings.

tl;dr — This post will give you a foundational understanding of how to grow your business through search engine traffic. After doing a lot of research and understanding how SEO works, we compiled this post with everything we learned to help guide you towards your SEO journey with your store. We also use these tactics on our personal ecommerce store.

After reading this post, you will gain an understanding of:

  • How search engines work
  • How search engines interact with online pages
  • How keywords work…

Ways on how to get your store ranked on major search engines

Are you struggling to figure out ways you can rank yourself on google? Look no further, let’s take a look at this together. I’m going to share my experience and knowledge so far with SEO and tips on how you can get started with your store.

For those of you that are new to my profile, I would like to tell you about myself before we continue. My name is Adeel. I’m currently documenting everything I learn on my Medium profile on building a Shopify store from the…


The Slide Out view I created.

Are you struggling to create an appealing slide out menu with Xcode? Don’t worry we have you covered!

Time spent: Will take around 10–20 minutes.
Skill level: Beginner.

It’s quite easy to implement a slide out menu, often times called a “drawer”. We’ll make this post simple, and easy to follow. No matter what your project requires, you will be able to follow this guide and implement it in your own projects.

Step 1: Create an Xcode project, select Single View Application, click Next. Name the project whatever you like, in this case I’ll name it SlideOutMenu. …

Adeel Kothiwala

I Have a Passion for Helping Merchants Build Meaningful Brands

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